Digital marketing in dentistry and ethical implications
نویسندگان
چکیده
منابع مشابه
Kelleher Ethical Marketing in ‘ Aesthetic ’ ( ‘ Esthetic ’ ) or ‘ Cosmetic Dentistry ’
Prior to undertaking any elective, ‘cosmetic’ dental procedures, it is vital for the treating dentist to discuss the merits and drawbacks of all viable options. It is important that the patient understands what the consequences and limitations of treatment are likely to be, and what the potential failures could entail later in his/her life. Informed consent should be obtained (preferably in wri...
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This is the second article in a series of three. It is essential to find out from patients what it is that they hope to achieve when requesting an improvement in their dental appearance. Their expectations, hopes and fears need to be explored in detail. The longterm biologic costs of some invasive procedures need to be explained to patients in advance so that they can make properly informed dec...
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UNLABELLED Prior to undertaking any elective,'cosmetic' dental procedures, it is vital for the treating dentist to discuss the merits and drawbacks of all viable options. It is important that the patient understands what the consequences and limitations of treatment are likely to be, and what the potential failures could entail later in his/her life. Informed consent should be obtained (prefera...
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Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
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Background: Given the positive role of marketing, especially ethical marketing, in attracting non-book buyers, the main purpose of this study is to explain the ethical marketing model and its consequences for children in non-book books. Method: This study is one of exploratory mixed research. In the qualitative part of the community of experts in the field of ethical marketing in the print and ...
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ژورنال
عنوان ژورنال: Brazilian Dental Science
سال: 2018
ISSN: 2178-6011
DOI: 10.14295/bds.2018.v21i2.1524